Description

2026 CONVENTION, EXPO & CHARITY AUCTION

Join us April 16–19, 2026, at The Greenbrier, America’s Resort!

Discover invaluable insights and expert strategies from top dealers across the industry, designed to help your dealership thrive in today’s competitive market. Whether your focus is retail, buy-here-pay-here, sales, service, marketing, or collections — this event offers something for everyone.

PLANNING DETAILS

• Suggested Airport: Lewisburg, WV (LWB-Greenbrier Valley) Exciting news! Getting to The Greenbrier will be even easier in 2026 with new daily American Eagle flights operated by SkyWest Airlines.  Guests can now enjoy direct service from Charlotte (CLT) and Chicago O’Hare (ORD) straight into Greenbrier Valley Airport (LWB) — just minutes from America’s Resort.
• Dealer Op Class on Thurs, April 17 and Fri, April 18
• Recertification being taught for FREE at Convention
• Golf for Industry Partners & Dealers, Thurs, April 16th
• Over 55+ Family Friendly Activities: Adventure Zone, Bowling, Arcade and Adventure Zone, Indoor Pool, Alpine Climbing Tower, Escape Room, Bunker Tours, Spa and more!
• Education topics will include: Inventory, Backend Products, Sales Process, a Service Panel, Marketing and more. 
• Registration discounts are available for additional attendees from the same dealership, making it easier to include senior leadership.
• VIADA Room Discount, Only $249
• Michael York will serve as the Master of Ceremonies for this event!

WHAT TO EXPECT

• Connect & Network: Forge valuable relationships with fellow dealers from across the state. 
• Industry Edge: Get up to speed on the latest industry changes, regulations, and market trends. 
• Fresh Ideas & Education: Pick up cutting-edge strategies and fresh ideas to boost your business's growth
• Trade Expo: Explore the latest products and services from top vendors in the industry at our Expo
• Charity Auction: Join the fun while supporting a great cause as we support our VIAD Charity Fund! 
• The Ultimate Family/Team Getaway: The Greenbrier is the ultimate family-friendly destination! Bring the whole crew, your spouse, your kids, and even your future dealers-in-training. Plus, there are unique experiences like bunker tours, horseback riding, and top-notch dining options for every taste. 

REGISTER NOW, start packing, and get ready to refuel, reconnect, and relax with your VIADA family!